I really needed to read this quote this morning.
How Do You Define Success?
I have been thinking about the definition of success ever since I watched Sheryl Sandberg on 60 Minutes. I do believe that there should be more women in the top positions in business, politics, sports, etc, but only if they want to be in those positions. I don’t want to be a CEO of a Fortune 500 company. There was a time where I thought that was what I wanted, but now I enjoy both of my businesses.
I especially love the one that allows me to share running a company with my 8 year old daughter. I want her to know that she can do anything she puts her mind and hard work towards. Do I dream for her to be an CEO of a Fortune 500 company? Only if that is what she wants. I want her to find what makes her happy and fulfills her definition of success.
As usual, Maya Angelou puts into words exactly what I have been trying convey.
This weekend we adopted a puppy from the Lab Rescue. The foster family gave us a little package from Iams with some information and coupons. I noticed in the top corner that there was a barcode, this one using Microsoft’s Tag. Seriously, how cute is that paw print?
The code takes you to Iam’s main website and not a mobile site. As you can see it still looked good on my iPhone.
Last week I was at a speaking engagement and decided to grab a cup of coffee before we got started. When I picked up the cup, I noticed it has a 2D barcode on it. This one is a Microsoft Tag code rather than an QR code. Once scanned the code took you to a video explaining how there product is made from plants and not oil. Not only was it a good use of a barcode, but also provided a great demonstration for the presentation.
Yesterday in the mail, we received our monthly coupons from Costco. On the back was an ad for Kingsford with a barcode. It was not a QR code, so I had to download another application to scan it.
The site it sent me to was a mobile site with videos and links to recipes. One cool feature, if it had worked, was a link to a BBQ Grilling inspired radio station on Pandora. Problem was when I clicked the link, it only took me to the Pandora site where it told me to download the app. I have the app installed on my phone, so was disappointed that it didn’t automatically launch my app and start playing the music.
Takeaways from this are: 1. Use a standard barcode that most applications can scan, like a QR code and 2. Test your mobile site on an actual mobile phone. If they had, they would have noticed the Pandora link didn’t work the way they wanted.
New York City is adding QR codes to their building permits. By scanning the code, people can get more information on the project. Article is at Mashable.
This is one of the examples I discussed at my presentation during the Frederick Chamber New Media and Technology Conference. QR codes can be used for much more than just marketing.